Start With the Shelf, Not the Screen
Packaging that looks great on a laptop screen doesn't always perform on a crowded retail shelf. Mock up your design next to real competitor products before finalising it.
Know Your Dieline
The dieline — the technical template your packaging folds and cuts along — determines exactly where your design can and can't go. Get this from your packaging vendor before design begins.
Leave Room for Compliance Text
Ingredients, net weight, and manufacturer details are usually mandatory. Plan space for them from the start instead of squeezing them in at the end.
Design for Your Whole Range, Not Just One SKU
If you plan to launch more products later, build a flexible packaging system now — consistent structure with room for each variant to stand apart.
Get a Physical Proof
Colours and textures can look different in print than on screen. Always request a physical proof before committing to a full print run.